Will there be a “Fiverrization” of the creative industries?
Uber changed the way the taxi industry worked; Airbnb had a similar impact on holiday lets and rentals. It is now the turn of the creative industries, often called the copyright industries, with online platforms going by names such as Quidjob , Upwork , PeopleForHour or Fiverr . And yes, ‘Fiverr’ hints at the fact that you may be able to commission and ‘buy’ creative content for… a ‘fiver’ (read -- five dollars, five pounds, five euros etc.). But commissioning bespoke creative content is not as simple as ordering a taxi ride because it inevitably involves the transfer of intellectual property rights. As a result, these platforms have the potential to not only disrupt how creative works are made (the creative industries) but also to impact on entire fields of law (copyright and performers’ rights). The ‘Fiverrization’ of the creative industries and intellectual property rights may be around the corner. Uber/Fiverr: same concept Platforms such as Uber or AirBnB are based on the same...