Commercial use of image rights: Paris Tribunal boosts models and performers’ protection
If someone takes part in a photo shoot for the promotion of a clothing line, they consented to his or her image being used online as part of the designers’ advertising campaign – surely ? Similarly, if you blur somebody’s face in a film so much so that he or she is no longer recognizable, you have dispensed with your obligation to respect their right to their image – surely ? Well, don’t be so sure – the Paris Tribunal would reject both assumptions, according to recent judgments on image rights. In two decisions, dated 16 November 2018 and 21 November 2018 , respectively, the Paris Tribunal (‘Tribunal de Grande Instance’) clarified the application of image rights in the context of commercial advertising, opting for an interpretation of the law favourable to models and performers. The contribution of the Tribunal’s recent jurisprudence declared that: Taking part in a photo shoot for advertising purposes does not imply consenting to all forms of...