Advertisement distributed by Swedish ISP held to be sexually discriminatory
Readers who have been following the EU copyright reform saga may be familiar with the argument that the new directive, if adopted, would make it impossible to share GIFs and memes in Europe due to the requirements under Article 13. But can a meme be pulled also on other grounds than what, quite scarily, copyright has been accused – rightly so or not – of? This is indeed what happened in what frankly looks like a bizarre decision of the Board of the Swedish Advertising Ombudsman (the Board) a few weeks ago. According to the Board’s decision , the well-known Distracted Boyfriend meme (a stock image come to fame) used for advertisement would be sexually discriminatory and should be consequently banned. In 2018 the Swedish internet service provider Bahnhof [which readers might recall has also been involved in several cases relating to blocking injunctions] turned to social media in a witty move to advertise available positions within ...